Case Study [Retail & E-Commerce]
Social Media Growth Case Study for NGO
Managed end-to-end social media presence for Srijan Ka Sankalp, a grassroots NGO uplifting marginalised communities across India through education, healthcare, and financial empowerment. Delivered a structured content strategy, targeted lead generation campaigns, Blue Tick verification, Donate Now integration, and polished pitch decks to amplify the organisation’s reach and support.
Srijan Ka Sankalp - NGO Social Media Management
Growing Srijan Ka Sankalp’s digital presence to drive awareness & donations
Client: Srijan Ka Sankalp (NGO)
Industry: Non-Profit / Social Impact
Project Duration: Ongoing engagement
Partner: Shemon Software Solutions
Services Provided: Social Media Management, Lead Generation, Content Writing, Creatives, Presentations & Pitch Decks, Blue Tick Verification, Donate Now Integration
Location: India
Founded: 2015
Overview
Srijan Ka Sankalp is a grassroots NGO with a pledge to transform India by uplifting marginalised communities, focusing on basic education, healthcare access, and financial and social security for those living on the edge. Running programs such as Saksham Bharat, Swasth Bharat, Nipun Bharat, smart classrooms, computer literacy, and health camps, the organisation was making a meaningful impact on the ground, but lacked the digital presence to match. They partnered with Shemon Software Solutions to build a stronger online voice, drive awareness of their work, and grow community engagement, volunteer recruitment, and donor interest.
The Challenge
Despite meaningful on-ground impact, Srijan Ka Sankalp faced significant gaps in its digital reach and communication:
Limited online visibility meant that the organisation's work, spanning rural education, health camps, and workforce upliftment, was not reaching wider audiences who could support or participate.
No structured social media presence or content strategy to consistently communicate impact, stories, and program milestones.
No lead generation infrastructure to capture interest from potential donors, volunteers, or institutional supporters.
Presentations, pitch decks, and brochures were inconsistent and not optimised for fundraising or partnership conversations.
Lack of social media credibility signals, no Blue Tick verification or Donate Now functionality, limiting trust and direct giving on social platforms.
Our Approach
Shemon Software Solutions built a comprehensive digital presence strategy for Srijan Ka Sankalp, covering content, campaigns, design, and platform credibility to turn their social media into a powerful engine for awareness and action.
Workstream 1 - Social Media Management & Content
A structured content and calendar system was built to ensure consistent, high-quality storytelling across all social platforms.
- Weekly content calendar covering program highlights, Saksham Bharat, Swasth Bharat, Nipun Bharat, GTSE Exam, Computer Shiksha, Srijan Health Camps, Smart Classrooms, and Good Touch Bad Touch awareness videos.
- Volunteer and beneficiary stories to humanise the NGO’s work and build community connection.
- Campaign milestones and event promotions to drive timely engagement and participation.
- Educational awareness posts linked to broader social causes to grow organic reach and relevance.
- Original creatives designed to reflect Srijan Ka Sankalp’s mission and visual identity.
- Basic content writing for captions, posts, and campaign copy across platforms.
Workstream 2 - Lead Generation Campaigns
Targeted lead generation campaigns were designed to attract potential donors, volunteers, and institutional supporters to the organisation.
- Social media ad campaigns targeted at audiences likely to engage with social impact, education, and community welfare causes.
- Campaign creatives and copy tailored to drive clicks, form fills, and donation intent.
- Donate Now button integration on social media pages to enable direct giving without friction.
Workstream 3 - Presentations, Pitch Decks & Brochures
All offline and online collateral was streamlined and upgraded to support Srijan Ka Sankalp’s fundraising and partnership conversations.
- Srijan Ka Sankalp flagship presentation designed and refined for donor and stakeholder pitches.
- Pitch decks and brochures standardised into a cohesive, professional visual identity.
- Maintained and updated collateral to reflect the latest program milestones and impact data.
Workstream 4 - Platform Credibility & Verification
Steps were taken to establish Srijan Ka Sankalp as a verified, trusted presence on social media platforms.
- Pursued Blue Tick verification on key social media platforms to build credibility and public trust.
- Donate Now button activated on social pages to reduce friction for donors and enable direct contributions.
Key Results
✓
Blue Tick Verification & Donate Now Integration
4+
Workstreams Delivered Across Digital & Collateral
↑
Community Engagement & Organic Reach on Social Media
Detailed Results
Structured weekly content calendar established, ensuring consistent storytelling across programs including Saksham Bharat, Swasth Bharat, Nipun Bharat, and health camps.
Increased social media visibility and community engagement around Srijan Ka Sankalp's grassroots education and welfare activities.
Lead generation campaigns activated to attract donors, volunteers, and institutional supporters to the cause.
Donate Now button integrated directly on social media pages, removing friction and enabling direct contributions from followers.
Blue Tick verification pursued to establish platform credibility and reinforce public trust in the organisation.
All presentations, pitch decks, and brochures streamlined into a professional, consistent visual identity, strengthening fundraising and partnership conversations.
Original creatives and content writing delivered regularly to keep audiences informed, engaged, and inspired to act.
Impact
The partnership with Shemon Software Solutions gave Srijan Ka Sankalp a digital presence that finally matches the scale and sincerity of its on-ground work. With a consistent content strategy, credible social profiles, and direct donation pathways in place, the organisation is now far better equipped to reach new audiences, inspire action, and sustain the financial and volunteer support it needs to grow. The digital foundation built through this engagement positions Srijan Ka Sankalp to amplify its mission, transforming the lives of lakhs of marginalised students, families, and communities across India, with far greater reach and impact.
