Case Study [Retail & E-Commerce]
Executive Coaching Brand Growth Case Study
Built a complete brand and digital ecosystem for KAMECC, Kam Unninayar Executive Coaching & Consulting, including a dynamic website with resource upload, logo and brand name development, LinkedIn banner and post creation, and a professional visiting card.
KAMECC
From no digital presence to a fully branded executive coaching practice website, identity, and LinkedIn all built from scratch.
Client: Kam Unninayar Executive Coaching & Consulting (KAMECC)
Industry: Executive Coaching & Leadership Consulting
Market Served: Ongoing engagement
Partner: Shemon Software Solutions
Services Provided: Web Development, Brand Identity Design, Social Media Content, Print Design
Solutions Provided: Dynamic Website with Resource Upload, Logo & Brand Naming, LinkedIn Banner & Posts, Visiting Card
Location: United States
Overview
KAMECC is a US-based executive coaching and leadership consulting practice founded by Kam Unninayar, dedicated to helping senior professionals improve leadership, decision-making, and organizational influence. Despite deep expertise, the practice had no digital presence, no brand identity, and no structured way to attract or engage clients. Shemon Software Solutions was brought in to build the complete brand and digital foundation from the ground up.
The Challenge
No dedicated website to showcase the coach's expertise, credentials, or coaching methodology
No established brand name, logo, or visual identity for the practice
No LinkedIn presence to reach corporate audiences, HR leaders, or event organizers
No structured channel for organizations to invite the coach for sessions or speaking engagements
No professional collateral such as business cards or printed materials for networking and events
Our Approach
The engagement was structured around four parallel workstreams each building a distinct layer of the KAMECC brand and digital presence, designed to work together as a cohesive ecosystem.
Dynamic Website Development
- A fully dynamic, responsive coaching website was built to serve as KAMECC’s central digital hub, designed with a premium executive-grade aesthetic to reflect the calibre of the coaching practice.
- Showcases the coach’s expertise, background, and professional credibility
- Explains how coaching helps professionals improve leadership, decision-making, and influence
- Dedicated channel for organizations and events to invite the coach for sessions
- Structured presentation of the coaching methodology so clients know what to expect
- Resource upload facility for sharing articles, frameworks, and coaching tools with visitors
Logo Design & Brand Name Assistance
- A full brand identity was created from scratch, beginning with the name itself. A structured naming process was facilitated to arrive at a brand that balances personal identity with professional authority.
- Brand name KAMECC developed – distinctive, memorable, and anchored to the coach’s identity
- Professional logo designed to resonate with executives, corporate HR, and senior professionals
- Visual identity guidelines defined – colour palette, typography, and usage standards
LinkedIn Banner & Post Creation
- LinkedIn is the primary discovery platform for executive coaches. A complete presence was built and launched to establish visibility with the right audience from day one.
- Custom brand-aligned LinkedIn banner designed for immediate professional impact
- Professionally written launch posts introducing KAMECC and the coaching philosophy
- Posts published as part of a structured initial content roll-out
KAMECC Visiting Card Design
A premium visiting card was designed to serve as a strong first-impression tool in networking and corporate settings, fully aligned with the KAMECC visual identity and delivered in print-ready format.
- Executive-grade card layout with clear information hierarchy
- Brand-consistent typography, colour, and logo placement
- Print-ready artwork delivered for professional reproduction
Key Results
4
Deliverables completed across brand, digital and print
0→1
From zero digital presence to a fully live brand
100%
Brand built from scratch name, logo, web and social
Detailed Results
Fully live coaching website with resource upload capability, session booking enquiry, and methodology showcase
Complete brand identity established organizations now engage a practice that looks as credible as it is
LinkedIn profile live with brand banner and launch content immediate visibility among corporate and HR audiences
Structured speaking and engagement channel built into the website so events and organizations can invite the coach directly
Scalable brand foundation in place, ready to support future content, courses, or expanded coaching offerings
Impact
With this engagement, KAMECC has made the leap from a practice known only through word of mouth to one with a professional, fully branded digital presence. Kam Unninayar can now attract inbound clients, engage corporate audiences on LinkedIn, and be discovered by organisations seeking executive coaching and speaking expertise — all from a foundation built to grow. The groundwork is set for a coaching practice that scales with confidence.
