Case Study [Retail & E-Commerce]
SAAS Website SEO Case Study
Designed and launched a custom, conversion-focused website for QuickMetrix, a Mumbai-based social listening and customer-experience platform, tailored for SaaS audiences with clear product presentation and lead-generation forms. Paired with an SEO strategy that improved search visibility for key terms across online reputation management, social listening, and customer engagement, driving qualified organic traffic and potential leads to the platform.
QuickMertix- Lighthouse Technologies Pvt. Ltd
From offline distribution to a fully integrated digital commerce ecosystem
Client: QuickMetrix ( Lighthouse Technologies Private Limited)
Industry: SaaS/Social Media Analytics & Online Reputation Management
Project Duration: Ongoing engagement
Partner: Shemon Software Solutions
Services Provided: Web Development, SEO, Video Creation, Video Editing
Solutions Provided: Custom Website Design, SEO, Brand Video Production
Location: Mumbai, Maharashtra. India
Founded: 2015
Overview
QuickMetrix is a unified customer-experience and social media analytics platform founded in 2015 and headquartered in Mumbai, Maharashtra. The platform enables brands to monitor online mentions, sentiment, competitor performance, and customer interactions across digital channels, serving teams focused on online reputation management and social listening. As the company scaled, QuickMetrix needed a professional digital presence and stronger search visibility to communicate its capabilities to a global brand audience and generate qualified leads.
The Challenge
Before partnering with Shemon Software Solutions, QuickMetrix faced several gaps in its digital presence and discoverability:
No professional website tailored to SaaS audiences, existing online presence failed to effectively communicate the platform's capabilities and value proposition.
Weak conversion pathways with no structured lead-generation forms or demo request flows to capture prospective clients.
Low organic search visibility for core product categories including online reputation management, social listening, and customer engagement software.
Limited brand video assets make it difficult to demonstrate the platform's features and engage audiences across digital channels.
Disconnected content and messaging that did not resonate with the global brand and enterprise audiences QuickMetrix was targeting.
Our Approach
Shemon Software Solutions took a full-funnel digital approach, combining a high-quality website build, a targeted SEO strategy, and professional video production to give QuickMetrix a complete and compelling digital presence.
Workstream 1 - Website Development
We designed and developed the official QuickMetrix website from the ground up, building a fast, modern, conversion-focused digital home for the brand.
- Custom website design tailored to QuickMetrix’s brand identity and visual language.
- Fully responsive layout optimised for desktop and mobile devices.
- Clear product and feature presentation structured for SaaS-focused audiences and enterprise buyers.
- Contact forms and demo request flows integrated to drive lead generation from day one.
- Performance-optimised build ensures fast load times and a smooth user experience.
Workstream 2 - SEO
We implemented a targeted SEO strategy to improve QuickMetrix’s visibility on Google and drive qualified organic traffic from the audiences that matter most.
- Keyword research and on-page optimisation across core product categories, online reputation management, social listening, and customer engagement software.
- Technical SEO improvements to site structure, metadata, and page speed to support search ranking.
- Content strategy aligned to search intent for enterprise and brand-facing audiences.
- Ongoing monitoring of organic performance to refine and improve search presence over time.
Workstream 3 - Video Creation & Editing
We produced and edited brand video assets to support QuickMetrix’s digital marketing and product communication efforts.
- Brand and product videos crafted to communicate QuickMetrix’s platform capabilities clearly and compellingly.
- Professional video editing to ensure polished, on-brand outputs suitable for the website, social media, and sales collateral.
- Video assets aligned to the overall digital presence strategy for consistent messaging across channels.
Key Results
1
Professional SaaS Website Launched
3+
Digital Workstreams Delivered End-to-End
1
Organic Workstreams Delivered End-to-End
Detailed Results
A fast, modern, conversion-focused website launched — effectively communicating QuickMetrix's capabilities as a social listening and customer-experience platform to global brand audiences.
Responsive, mobile-optimised design ensured a seamless experience across all devices for enterprise and brand visitors.
Lead-generation infrastructure put in place via contact and demo request forms, creating a direct pipeline for prospective clients.
Improved search presence for key terms across online reputation management, social listening, and customer engagement software — helping QuickMetrix attract more qualified organic visitors.
Professional brand video assets produced and delivered, strengthening QuickMetrix's ability to communicate platform value across digital channels.
Cohesive digital presence across website, SEO, and video — giving QuickMetrix a scalable foundation to support sales, marketing, and growth.
Impact
The engagement with Shemon Software Solutions transformed QuickMetrix from a platform with limited digital visibility into a brand with a professional, conversion-ready online presence. With a high-quality website, improved organic search rankings, and polished video assets in place, QuickMetrix is now far better positioned to reach global brand audiences, communicate its platform’s value, and convert visitors into leads. The digital foundation built through this partnership gives QuickMetrix the tools to compete confidently in the crowded SaaS analytics space and scale its growth with confidence.
